“ If progressives lose the future, it will not be due to a lack of good policy ideas. If we lose the future, ceding democracy to authoritarians or bad corporate actors, it will be due mostly to a stunning failure to communicate with people in simple language that connects with them on the level of their moral values. And it will be due to a stubborn rejection of tried-and-true scientific methods of mass communications—methods that conservatives have repeatedly deployed to winning effect.”
George Lakoff
He suggests a remedy here
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